Research and Markets: South Africa Country Report: Youth (16-19 Years) Provides a Comprehensive Profile of the Entire 16-19 Year Old Segment, As Well As A Detailed Segmentation.

DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/8bb800/south_africa_count) has announced the addition of the "South Africa Country Report: Youth (16-19 Years)" report to their offering.

This report examines the 16-19 year old youth segment of the South African market and is mostly based on an annual consumer survey among a nationally representative sample of between 20,000 and 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:

* Who are 16-19 year olds? e.g. age, gender, affluence, life-stage, geographics

* How do you engage with them? e.g. lifestyle, internet, sports, music interests

* What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines

* What are the important consumer trends that should be included in your business strategy?

It provides a comprehensive profile of the entire 16-19 year old segment, as well as a detailed segmentation according to gender and affluence (LSM 1-4, 5-7 and 8-10) making it the perfect reference report for anyone who wants to understand this segment of the market.

Why purchase this market research report?

* The report focuses on consumer-based intelligence the most valuable brand asset

* Provides a comprehensive analysis of the big picture with consumer/market trends

* 77 page report with 100+ charts, graphs, tables

* Salient points and key insights are highlighted and summarised in comment boxes on each page

Key Topics Covered:

* SA Population Demographic Overview

* 16-19 Segment: Demographic Overview (2009)

* The Living Standards Measure

* Segmentation (2009)

For more information visit http://www.researchandmarkets.com/research/8bb800/south_africa_count